This year is the one you should stop thinking of social as an additional parallel strategy and fully consider it part of your integrated B2B marketing mix. We all know that for B2B marketing social it’s a challenge, but even for B2C marketeers generating leads or sales is one of the top challenges, and most […]
Read more "3 tips to get started with your B2B Social Marketing strategy in 2016"It’s been a while since I wrote my last blog entry (my bad), I guess I’ve been busy adapting myself to a new country (Denmark) and a new an exciting role at FalconSocial (Unified Social Media Management tool for Enterprise). But the truth is that I’ve been holding for too long on some new ideas that […]
Read more "The future of Marketing Automation and Lead Nurturing is here"“Today’s buyer journeys are 90% done prior engagement with any company. We live in a world of information abundance where the buyer doesn’t contact sales anymore to gain information about products or solutions” *Image by Forrester. According to Forrester Research, a B2B buyer’s journey is often ninety percent over before sales is contacted. This has […]
Read more "What to consider when developing an effective and successful B2B Marketing strategy"Most of the people around me are passionate about social media, but not many of them are successful in building and maintaining an engaged audience. The most common reason is ‘lack of time’ or ‘don’t know how to start’. Being an active social profile in the last 18 months has shown me that you have to […]
Read more "How to get started with Social Media – An easy guide to become a social star"During my not so extensive but really eclectic career, I’ve overcome a lot of obstacles and learnt through the hard yards how to engage and manage multiple stakeholders at a time. It’s not an easy task to keep every stakeholder happy but it’s a matter of attitude and determination (others say natural skills) to become a good leader. […]
Read more "What does it take to be a good leader?"In a recent blog post, I gave some advise on how to build and maintain a healthy database in order to, not only have a more relevant audience but also improve engagement through really targeted communications. But with companies spending over 15% of their budgets in content marketing (ADMA/Green Hat B2B Marketing Outlook 2014) and using […]
Read more "What is the future of visual Content Marketing?"Lead Scoring is one of the main pillars of Marketing Automation, but after a few years working in Lead Nurture and Marketing Automation programs I’ve got to the conclusion that scoring is always a long run. There are so many factors that need to be considered when setting up a lead scoring model and it will take […]
Read more "An easy guide to B2B Lead Scoring and Lead Progression for Marketing Automation"It’s always a challenge to do something for the first time, and there is nothing more frustrating than dealing with complex website project plans that are hard to digest in a short period of time. If you are managing a website refresh project for the first time, it doesn’t matter if you are doing it […]
Read more "A website development process for Dummies"Email Marketing still one of the main channels for the majority of B2B marketers but even B2C marketers still relay on e-marketing to reach their audiences and push promotions. Email marketing has an ROI of 4,300%. (Express Pigeon) In this post, I’d like to review some ideas I’ve collected in the past 12 months to really […]
Read more "Things you never thought of doing in your email marketing campaigns"These days is all about content, such is the boom of content marketing that Google’s new update Hummingbird is focusing on relevancy, accuracy and authorship (relevancy of the author). But even if you have the best SEO strategy and you’re converting a high percentage of your anonymous visitors into a known audience (capturing email, company, […]
Read more "You have the content, but what is wrong with your audience? A quick guide to having an engaged audience"
Digital Marketing Mind Monsters 