What to consider when developing an effective and successful B2B Marketing strategy

“Today’s buyer journeys are 90% done prior engagement with any company. We live in a world of information abundance where the buyer doesn’t contact sales anymore to gain information about products or solutions” *Image by Forrester. According to Forrester Research, a B2B buyer’s journey is often ninety percent over before sales is contacted. This has […]

An easy guide to B2B Lead Scoring and Lead Progression for Marketing Automation

Lead Scoring is one of the main pillars of Marketing Automation, but after a few years working in Lead Nurture and Marketing Automation programs I’ve got to the conclusion that scoring is always a long run. There are so many factors that need to be considered when setting up a lead scoring model and it will take […]

5 Tips to better integrate Sales & Marketing

There is a lot of noise out there on the topic of integrating Sales and Marketing. Everyday I find new articles, infographics, blog entries, videos and other resources that educate marketers on something that is becoming crucial when generating and reporting Marketing Qualified Leads (MQL) and ROI from your marketing activities. 67% of B2B companies say […]

Digital Marketing Mind Monsters

Marketing insights for today's marketers

Sales & Marketing integration

What to consider when developing an effective and successful B2B Marketing strategy

An easy guide to B2B Lead Scoring and Lead Progression for Marketing Automation

5 Tips to better integrate Sales & Marketing