What to consider when developing an effective and successful B2B Marketing strategy

“Today’s buyer journeys are 90% done prior engagement with any company. We live in a world of information abundance where the buyer doesn’t contact sales anymore to gain information about products or solutions” *Image by Forrester. According to Forrester Research, a B2B buyer’s journey is often ninety percent over before sales is contacted. This has […]

What is the future of visual Content Marketing?

In a recent blog post, I gave some advise on how to build and maintain a healthy database in order to, not only have a more relevant audience but also improve engagement through really targeted communications. But with companies spending over 15% of their budgets in content marketing (ADMA/Green Hat B2B Marketing Outlook 2014) and using […]

An easy guide to B2B Lead Scoring and Lead Progression for Marketing Automation

Lead Scoring is one of the main pillars of Marketing Automation, but after a few years working in Lead Nurture and Marketing Automation programs I’ve got to the conclusion that scoring is always a long run. There are so many factors that need to be considered when setting up a lead scoring model and it will take […]

A website development process for Dummies

It’s always a challenge to do something for the first time, and there is nothing more frustrating than dealing with complex website project plans that are hard to digest in a short period of time. If you are managing a website refresh project for the first time, it doesn’t matter if you are doing it […]

Things you never thought of doing in your email marketing campaigns

Email Marketing still one of the main channels for the majority of B2B marketers but even B2C marketers still relay on e-marketing to reach their audiences and push promotions. Email marketing has an ROI of 4,300%. (Express Pigeon) In this post, I’d like to review some ideas I’ve collected in the past 12 months to really […]

You have the content, but what is wrong with your audience? A quick guide to having an engaged audience

These days is all about content, such is the boom of content marketing that Google’s new update Hummingbird is focusing on relevancy, accuracy and authorship (relevancy of the author). But even if you have the best SEO strategy and you’re converting a high percentage of your anonymous visitors into a known audience (capturing email, company, […]

Welcome to Marketing Mind Monsters – A Digital Marketing Blog

Welcome to my personal blog. It’s been a few years since I’m in the world of Marketing (mainly B2B) and I’ve been always thinking about starting my own blog with the purpose of spreading my knowledge on digital marketing and my day-to-day challenges at work (that are not just a few). But it’s been just in the last few […]

Digital Marketing Mind Monsters

Marketing insights for today's marketers

Digital Marketing