It’s been a while since I wrote my last blog entry (my bad), I guess I’ve been busy adapting myself to a new country (Denmark) and a new an exciting role at FalconSocial (Unified Social Media Management tool for Enterprise). But the truth is that I’ve been holding for too long on some new ideas that […]
Read more "The future of Marketing Automation and Lead Nurturing is here"“Today’s buyer journeys are 90% done prior engagement with any company. We live in a world of information abundance where the buyer doesn’t contact sales anymore to gain information about products or solutions” *Image by Forrester. According to Forrester Research, a B2B buyer’s journey is often ninety percent over before sales is contacted. This has […]
Read more "What to consider when developing an effective and successful B2B Marketing strategy"Lead Scoring is one of the main pillars of Marketing Automation, but after a few years working in Lead Nurture and Marketing Automation programs I’ve got to the conclusion that scoring is always a long run. There are so many factors that need to be considered when setting up a lead scoring model and it will take […]
Read more "An easy guide to B2B Lead Scoring and Lead Progression for Marketing Automation"There is a lot of noise out there on the topic of integrating Sales and Marketing. Everyday I find new articles, infographics, blog entries, videos and other resources that educate marketers on something that is becoming crucial when generating and reporting Marketing Qualified Leads (MQL) and ROI from your marketing activities. 67% of B2B companies say […]
Read more "5 Tips to better integrate Sales & Marketing"Welcome to my personal blog. It’s been a few years since I’m in the world of Marketing (mainly B2B) and I’ve been always thinking about starting my own blog with the purpose of spreading my knowledge on digital marketing and my day-to-day challenges at work (that are not just a few). But it’s been just in the last few […]
Read more "Welcome to Marketing Mind Monsters – A Digital Marketing Blog"
Digital Marketing Mind Monsters 